Moonshot at innos – Innovation beyond gravity
At innos day, we tested the Moonshot method together as a team to develop completely new business ideas – without immediately checking their feasibility. The aim was to unleash creative energy and promote bold, unconventional thinking through a structured approach.
Ideas arise when you create space, not boundaries
In everyday life, many teams think with the handbrake on. Not because they lack imagination, but because processes and framework conditions limit their scope. Yet almost every team has enormous creative potential. It just needs the right moment to take off! This is exactly where the Moonshot method comes in, where ideas are not immediately checked for feasibility, but are allowed to fly first.
At innos day, we tried out Moonshot with all innosians in a large group. The goal was to develop new business ideas for innos – completely free and detached from operational constraints. It was about thinking boldly, deliberately exaggerating, and then thinking ahead. For us, Moonshot is not just a game, but an invitation to take off together.
Playfully to new ideas
Three groups of around ten people each started the Space Race. First, they were given two random terms, such as flashlight and intelligence, from which an initial business idea emerged. This idea became the driving force behind the flight to the moon.
In the second phase, challenge cards presented unexpected requirements. Ideas had to be visualized, sung, or thought through from unusual perspectives. One team even pitched while doing a headstand. Spontaneity, courage, and humor were required. Not only did the ideas develop further, but cooperation also grew and gained momentum.
In the final competition, the winners of the groups competed against each other and presented their ideas to all their colleagues. The most persuasive pitch was chosen. The winning team and its idea remain secret for now! This shows that Moonshot is not just a creative game, but a real idea generator with potential for the future.
Why we recommend Moonshot
Moonshot has broken down mental barriers and unleashed creative energy. It combines clear structure with playful freedom, allowing thoughts to flow that would otherwise rarely find space. For us at innos, the method is a perfect fit because it is open, methodically strong, and unconventional—just like us.
Innovation is not a buzzword, but part of our everyday life. Moonshot reminds us that sometimes it is precisely the moment of letting go that is necessary to discover new perspectives and really let ideas take off. Those who are ready to embark on this journey will be surprised at how far their thoughts can fly. Perhaps now is the right moment to start your next big flight of fancy and, in the words of Frank Sinatra, say: Fly me to the moon.
