From Onboarding to Setting Sail: Marketing Team Meeting and Building
Modern pirates don't board; they "onboard." In addition to this little play on words, which makes more sense in German, the marketing team took away many other insights from the team day.
Our team day provided the perfect opportunity not only to welcome a new crew member but also to put our working methods and communication to the test. The internal team workshop served as an intensive exchange to coordinate tasks and areas of responsibility and to optimize processes. We first used this opportunity to give Rocio, our new Digital Marketing Manager, an overview of our projects and, above all, to show her how we work.
We started the day with a challenging warm-up, which got the cycle into performance mode and broke the ice at the same time. What terms do we associate with marketing and specifically with innos? How do we express ourselves when we have to do without our everyday tools - the written word or visual language? It is all the more surprising that the word "voice" was more difficult to portray than "rocket science." Both describe what we do at innos quite well.
We then recorded our individual and shared goals. This helped us develop a better understanding of each other and sharpen the team's different perspectives. With Rocio, whose native language is Spanish, we decided to introduce English as our first team language. As we work with international projects on a daily basis, this step was easy for us.
Of flying lions and caring dinosaurs
Our exercise, in which we associated our strengths with an animal, showed impressively how strongly our collaboration lives on visual language. We came up with some exciting creations: caring dinosaurs, resilient penguins, and flying lions, which represent not only the spectrum of our creativity quite well but also our strengths. We can best exploit our potential when we are aware of our strengths and can communicate them.
A vital topic of the workshop was the question of which routines help us be productive and enjoy our work simultaneously. What goals are we working towards, and how can we support each other in overcoming hurdles? Although marketing is often about short-term output, it also requires the "bigger picture," which consists of many creative ideas. The unique thing about working at innos is that we don't just take care of in-house marketing but also work on many individual projects that we support as pioneers of innovation. This turns a big picture into a multi-layered collage.
Time for a change of scenery
After working together in one room for six hours, it was time for a change of location to find ourselves in an even smaller room: an escape room. In keeping with the summer weather in Berlin, we decided on a pirate theme - after all, we know our way around international waters. Leaving aside the story of the pirate treasure hunt, escape rooms are all about the right mix of logical thinking, creativity, and, above all, communication. As a marketing team, we have mastered these disciplines, but the time limit of 60 minutes created a certain amount of pressure - which meant we also fulfilled the fourth requirement: Stress resistance.
Incidentally, the number combination of the day was 4-2-8-3 and was not the way to the treasure, but refers to the length of service of each team member: 4 years, two years, eight months, and three days. We are working on ensuring that we only have to count in years in the medium term, but we are also looking forward to new team members boarding the "innos" ship shortly.
