Holistic communication concept for CharIN e. V.

After 5 years of existence, the CharIN association gets a new look including relaunch of the entire brand presence online and in the classic media.

CharIN e. V. was founded as an open platform from a previous initiative in 2015. innos is responsible for the holistic management of the association and provides the Coordination Office and the Managing Director of the association. In close coordination with the Executive Board and the Steering Committee, we manage, among other things, the committee meetings, the trade fair appearances, the technical working groups (focus groups), and the international locations in Hong Kong, India, South Korea, North America, and Japan.

Now that the association has been able to operate successfully for 5 years, the brand image should also match this successful course. The following measures are now paying off towards this goal:

  • Holistic communication strategy and planning
  • Corporate identity and corporate design
  • Website relaunch
  • Development of an own CharIN app with intersections to the member area of the website
  • Multichannel marketing to address the relevant target groups in a targeted manner
  • Content creation including the creation of new image worlds
  • Image videos for the association's vision and event formats as well as for addressing political decision-makers
  • Explaination videos to convey complex issues in an easily understandable way


CharIN e. V., a registered associationfounded by BMW AG, AUDI AG, Ford­Werke GmbH, Daimler AG, Adam Opel AG, TÜV Süd AG, Volks­wagen AG, Phoenix Contact E­Mobility GmbH, Menneckes Stecker GmbH & Co. KG and Dr.­. h.c. F. Porsche AG