A regrowing foundation for the next generation

We recently visited the Wilhelm-Klauditz-Institut (WKI) in Braunschweig (Germany), which conducts research into sustainable material cycles under the banner of the Fraunhofer Institute.

One of the main focuses of its work is the development of innovative building materials made from wood, natural fibers, and other hybrid materials, which make construction lighter, more efficient, and more environmentally friendly. Embedded in an excellent research environment, the WKI's research demonstrates an extraordinary feel for ecological, economic, and social challenges. It is in an exemplary position even in these difficult times.

We were particularly keen to give the WKI's communications team some impetus to further develop their methodologies and inspiring ideas in two exciting workshops, which will ultimately honor their achievements. Do good and talk about it. I can say that these two workshops were characterized by a great team spirit and very motivated people. We want to live up to our motto, "pathfinders for innovations", and we look forward to continuing to support the institute concerning implementation.

This kind of cooperation fills me with confidence in the sometimes bleak outlook around us. If I can tell my three-year-old daughter at some point in 20 or 30 years that this or that innovation in the wood sector has led to a better ecological balance through lightweight construction, to a sustainable organization of jobs, and thus to an overall improved situation on our planet, I will think back on it with pleasure. With the right mindset, a workshop, however small it may be, can achieve great things.

Never give up and always have a positive horizon.


The Fraunhofer-WKI develops technologies and products and provides solutions for the responsible use of renewable resources, taking into account environment-related interactions and a sustainable improvement in the quality of life.

innos insights
Author of this article:

André Kaufung

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